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Honey Stinger is located in Steamboat Springs, Colorado, Honey Stinger, was founded in 2002 to bring great tasting, convenient honey-based foods to consumers. An athletic entrepreneur, a honey industry veteran, a food product developer and a beekeeper make up the team that founded Honey Stinger. Honey has been fueling athletes for centuries. According to ancient folklore, Greek and Roman athletes used honey to increase strength and stamina. Today honey can be found on training tables before the big game and in carbohydrate replacements for use during exercise. Honey’s unique carbohydrate composition (approximately equal amounts of fructose and glucose) may render it the perfect pre-exercise food. Recent research published in the Journal of Applied Physiology suggests that carbohydrates that are lower on the glycemic index (GI) may reduce the incidence of rebound hypoglycemia and provide sustained carbohydrate availability during exercise. In addition, preliminary data from the University of Memphis Exercise and Sports Nutrition Laboratory suggest that honey is as effective as glucose for carbohydrate replacement during endurance exercise.